~ About the "Land of Living Color" ~
In 1898, the Southern Pacific Railroad had a problem. The company was the largest landowner in California, and now that there were direct railroad routes to the Golden State, it was ready to sell land. The problem was California’s image. Eastern magazines had portrayed it as a land of quick money and questionable morals,
a young state suitable for speculators but not for upstanding families.
THUS WAS BORN WHAT WAS TO BECOME SUNSET MAGAZINE
~ About the prints ~
These prints were purchased by Fred T. Darvill in the early 1900s directly from the publisher. They are know in the industry as "overruns." They are the unbound pages that would have been inserted in the "Land of Living Color" booklet published in 1915 using photos from early editions of Sunset Magazine. Fred knew these images would sell well in his rare print store in San Francisco. He was right! Since they show glimpses of life in the Western U.S. in the early part of the 20th century they have been popular ever since. They have been available exclusively at Darvill's Rare Print Shop since Fred had the foresight to purchase them 100 years ago!
The printing method appears to be what is known as "Full Color Letterpress," a precursor to modern printing methods. Many seem to have been printed from hand-colored black and white negatives.
The sheet size is approx. 8¼ x 11¾ inches, with an image size of approx. 5 x 7¾ inches. There is a delightful description of the scene written just below the image in each print. These nostalgic prints look great once matted and framed. They make wonderful, inexpensive gifts.
NOTE THAT THESE PRINTS ARE OVER 105 YEARS OLD AND NOT MODERN REPRODUCTIONS!
Price of print : $15
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